Facebook is a big part of everyone’s life these days. Whether you’re a casual viewer or the constant updates consume you, it’s probably a good idea to use Facebook to your advantage. Over the past few years, Facebook’s Video tab has grown to dominate online video. Individuals share more videos on Facebook than on any other site. People love videos.
What does this mean for marketers? Well, for one thing, you need to get your videos into this space as soon as possible if you want them to be seen by a large audience and generate engagement with them.
Here’s How You Can Create Videos For Facebook To Generate Engagement
Have A Great Subject Line
It’s important to have a great subject line when submitting your video to Facebook. The subject line is the most critical factor in whether your video will be shown by a user in the Facebook Video Feed. Ideally, make your subject line unique and engaging so the viewer will click it and open the post or video on Facebook. This is very important because if users can’t tell what exactly they’re going to watch, they’re not likely to bother clicking on it. The best thing you can do is invite attention to your subject lines, as long as that attention from watching a video is what you want.
Tell Your Story in Tapping into Your Message
Being able to tell your story with a short video is a great way to use Facebook’s video platform. By doing this, you’re giving people more of an engaging experience full of information they need to know. Make sure you always have your previous message in the back of your mind when creating your video using a Facebook video editor; it will be important in the end.
Connect With People on Facebook
People expect quality content from brands and businesses on Facebook and won’t tolerate poor quality teachings if they are too busy making their day-to-day lives. Therefore, if you want to create a video for Facebook that will generate engagement, make sure it is of the highest quality possible. Make an entertaining, educational, and beneficial video using a Facebook video editor that people will want to share around the net. The more people you can connect with on Facebook, the more social cues are shared, and your video goes viral.
Speed Things Up
It would help if you considered speeding up your content in terms of visual aspects such as text and audio. This is because most people are more inclined to watch moving videos over still shots. By making your video move faster through either transitions or higher frame rates, you can draw people in more effectively and keep them engaged with your videos longer. If you’re using a steady cam or tripod, make sure to have some movement within it; even subtle signs can go a long way.
Use a Professional Video Editing Tool
It would help if you considered this when trying to create a video for Facebook that will generate engagement. If the video looks amateur, it can be unprofessional. On the other hand, if your videos are professionally made, they must also look professional. Suppose you’re wondering how to edit a Facebook video professionally. In that case, a great tool can be a Facebook video editor that allows you to edit your videos and create graphics easily.
Create A Call To Action
One of the best ways to make a video for Facebook that will generate engagement is to ask your viewers to do something after watching. This can be as simple as asking them to comment on the post or click like. However, if you’re looking for something more complex, increasing your creative appeal may be worthwhile and asking them to share your video with their friends. In addition, you can even ask them to buy what you’re selling or sign up for a free trial of a product they might be interested in purchasing.
Add Sound Effects and Audio Choices
Much like adding music to your YouTube videos, you should also consider adding sound effects to your Facebook videos. They will increase interest and make your videos feel more personal and engaging. Just like the importance of a great subject line, you need to ask yourself how the viewer will perceive your video. If something is off, it may be disorienting for them or even turn them off completely. There are many video editors where you can easily learn how to add music to a video on Facebook. Therefore, you need to make sure that your choices are something that benefits both you and them as a viewer.
Adding captions to your video is important to consider when making a video for Facebook that will generate engagement. Much like adding sound effects and audio choices, the captions will make your videos feel more personal and will increase engagement with your videos, much like a voiceover.
This is something that many people overlook when they’re creating their videos for Facebook because they are focused on making the video look good and inviting more people in rather than getting people out of the video through links. However, you should always make sure that your video is advertising some link to a website or something else. Giving people the ability to click on something in the video is one of the best ways to engage them.
Add a Striking Thumbnail
The last big way to create a video for Facebook that will generate engagement is by adding a striking thumbnail to the post. When putting your video up on Facebook, you need to make sure that your thumbnail is something that will catch the attention of the viewer immediately. Ideally, it’ll also be somewhat related to the video; this helps establish credibility within the viewer and gives them more of a reason to watch in the first place.
Creating a video for Facebook that will generate engagement and overall attention isn’t easy, but it is something that can be done if you know how to do it right. This is because there are tons of people on Facebook looking for the information you are trying to give them via video. So make sure that when you’re creating your videos, they can benefit the viewer and help them out in some way. Also, don’t forget to make a call-to-action encouragement at some point during the video so people can share it with their friends and family.