Marketing is essential for any business, in fact, without marketing, your business is almost guaranteed to fail. However, nowadays, technology makes marketing easier and far more efficient than ever before. There is a huge range of apps, tools and resources to help you market your business, products or services, and reach people all over the world. Let’s take a look at the best apps for technology trends in the marketing business right now.
1. Ahrefs
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Ahrefs is an SEO tool that can help you become an SEO expert even if you have zero prior knowledge. This tool generates the best keywords for you to use in the content on your site, it scans and analyses a site’s backlinks, and gives your site an SEO health score. All of this data can help you instantly improve your site’s SEO and gain more visitors.
2. Spokeo
Sometimes the secret to great marketing for a particular product has already been found and is being used by someone other than you. There’s no harm in checking the marketing strategies of your competitors, and with Spokeo, it’s effortless to do just that.
Spokeo is a reverse phone lookup app that could help you find social media profiles along with other information on anyone you search for. Use the phone number search or the email search function on Spokeo, and in an instant, you could have all the data you need to assess and analyse what your competitors are doing with their marketing.
If someone in a similar industry to you is having massive success with their social media marketing, well., don’t you want to have the same success? Spokeo can offer you a great insight into what the competition is up to and will help you understand what changes you need to make.
3. Surfer
Surfer analyses the content on your site, such as articles on your blog, and helps you improve every aspect in order to increase the SEO. This includes helping you find the right keywords to insert, refine the readability, revamp the content structure, and advise the best word count, writing effective content has never been easier.
4. Hunter.io
Hunter has an enormous database of more than 100 million active email address of people from all kinds of industries and companies that they have accumulated using public information. You can use their search bar, type in the domain of a company you are interested in contacting, and Hunter will provide you with every email address associated with those who work there; this enables you to directly market to exactly who you want.
5. Quora/Reddit
Both of these forums are extremely popular and both receive millions of visitors every day. This is a large audience for your business and you can use these sites to your advantage. Quora and Reddit enjoy discovering new ideas, sites, and information, therefore, you can use your profile to answer questions or draw attention to your site by linking it in your comments when relevant.
6. MailShake
This app is a sales engagement platform that sends out emails on a mass scale. The beauty of this app is that while emails are a form of cold calling, they are still automatically personalized. In addition to this feature, you can also set tasks that are there to engage with prospective customers.
7. SimilarWeb
SimilarWeb works to help you understand your own analytics by comparing similar sites to yours. Seeing the analytics, traffic, performance and strategies or similar sites can help you massively improve yours.
8. Moz
Moz is a top of the range SEO marketing tool; it helps you analyse your site and your backlinks, suggest keywords, alert you to any harmful technical problems, track your ranking, and overall better your visibility on the Internet.
9. Majestic
The Majestic SEO app focuses mainly on improving and fixing your backlinks. It will build strong backlink campaigns for you, develop strategies, and work to increase your organic web traffic.
Marketing is a tough job, it’s frustrating, it’s overwhelming, and it can feel incredibly difficult to get right. However, by taking advantage of some of the best and trending marketing apps such as Spokeo, Mailshake, and Moz, you can get that little bit of extra help you need.
